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About Email Marketing

  1. Can I use my email list with Direct Mail?
  2. Great ways to grow your mailing list
  3. Adding a subscribe form to your website
  4. Why purchased lists are a bad idea
  5. Protecting your email reputation
  6. About the General Data Protection Regulation (GDPR)
  7. Re-requesting consent from your mailing list
  8. About Canada's Anti-Spam Legislation (CASL)
  9. If your email ends up in the Spam folder
  10. Choosing the best timing for sending email campaigns
  11. Understanding and improving email open and click-through rates
  12. About Apple’s Mail Privacy Protection Feature
  13. Finding your most engaged subscribers
  14. Retiring inactive or unengaged subscribers
  15. Writing effective calls to action
  16. Adding an unsubscribe link