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About Email Marketing

  1. Can I use my email list with Direct Mail?
  2. Great ways to grow your mailing list
  3. Adding a subscribe form to your website
  4. Why purchased lists are a bad idea
  5. Protecting your email reputation
  6. About the General Data Protection Regulation (GDPR)
  7. Re-requesting consent from your mailing list
  8. About Canada's Anti-Spam Legislation (CASL)
  9. If your email ends up in the Spam folder
  10. Choosing the best frequency for sending email campaigns
  11. Understanding and improving email open and click-through rates
  12. Finding your most engaged subscribers
  13. Retiring inactive or unengaged subscribers
  14. Writing effective calls to action
  15. Adding an unsubscribe link