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About Email Marketing

  1. Can I use my email list with Direct Mail?
  2. Great ways to grow your mailing list
  3. Why purchased lists are a bad idea
  4. Protecting your email reputation
  5. If your email ends up in the Spam folder
  6. Choosing the best frequency for sending email campaigns
  7. Understanding and improving email open and click-through rates
  8. Finding your most engaged subscribers
  9. Retiring inactive or unengaged subscribers
  10. Writing effective calls to action
  11. About Canada's Anti-Spam Legislation (CASL)
  12. Adding a subscribe form to your website
  13. Adding an unsubscribe link